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From plush toys to goodies

the story of the plush toy

November 10, 2022 | Blog | 0 comments

Plush toys are familiar to cultures around the world. They have their own history and form in each country. This object has left its mark on generations!

THE CREATION OF THE PLUSH TOY

Famous by many names, the plush toy was originally just a simple toy made from scraps of discarded fabric and straw for stuffing. The earliest examples, dating back to Roman times, were rag dolls. It wasn't until the 1800s that plush toys, as we know them today, became the soft and cuddly beings they are today, primarily represented in animal form.
It all began with Margarete Steiff, plush elephant in her workshop ; her workshop being a small room set up in her house in 1880.The idea came to him after seeing a magazine featuring an image of an elephant. A plush toy that was very popular with children .

It was from this point onward that other plush toys were produced in the form of various animals. Dogs, pigs, cats—a veritable collection was born. In full expansion, the plush toy collection merged with the teddy bear, and in 1902, a million units were sold internationally .

Steiff German plush toy
On the American continent, we find a story even more historic than that of Margarete Steiff. The story of the Teddy Bear is also an example of the development of the plush toy. The difference is that its success stems from its very creation. Indeed, this plush toy has enjoyed true renown since the 1900s thanks to its name, a name given in honor of the 26th American president, Theodore Roosevelt. To learn more about its history, visit Teddy's Bear, its History!

PLUSH TOY MANUFACTURING IN FRANCE

In France, plush toy manufacturing arrived twenty years after Germany, thanks to the toy manufacturer Monsieur Pintel. Gradually, other manufacturers specialized in plush toys . The production of a French plush toy differs somewhat from that of other countries. Everything hinges on the toy's expression. Its face is meticulously assembled, from the eyes to the mouth and the muzzle.
plush shop
Over the years, the market has evolved, and plush toy innovation has progressed from button eyes to glass pupils. In just over a century, plush toys have taken on a multitude of forms. Animal-shaped plush toys are still available, but they are giving way to more contemporary and abstract designs.

PLUSH TOYS AND MARKETING

In most people's minds, plush toys have a positive, reassuring, and cuddly image. Over the years, plush toys have become a staple in the marketing strategies of many companies. Imagine personalizing your plush toy or even creating one based on a simple drawing. Choose to make your plush toy from RPET instead of polyester; the selection is vast, and you can reflect your values ​​in a plush toy. The possibilities are endless. How can a plush toy become a true icon for your brand?

To take just one example, let's talk about Novotel's "Cuddle Therapy" campaign. The goal is to create interactive experiences in their hotels using plush toys designed to resemble their mascots. Rabbits, dogs, and of course, bears are available in three sizes: XS, M, and XL, custom-made to reflect their respective mascots . These different plush toys are placed in various settings within their hotels, with the aim of providing guests with a relaxing stay through cuddle therapy. The giant bear is the ambassador of this therapy. This image of the cuddly toy from our childhood, with its softness and comfort, has been captured in this Novotel initiative.

Novotel custom-made promotional plush toys
This evolution of the plush toy through brands, once again anchors this eternal toy in the human consciousness.

Peluche Création helps you design the perfect plush toy that reflects your brand. A plush toy that truly represents your company. For personalized plush toys or custom-made plush toys .

Custom-made promotional plush toys

NEED HELP? CONTACT US!

As a plush toy manufacturer, we design all types of plush toys for our clients: in various sizes, materials, and using different printing techniques. We guarantee compliance with all standards and certifications for every project.

Want to bring your promotional plush toy idea to life?
Don't hesitate to contact us to discuss your project. Our team will be delighted to guide you through this exciting adventure in the world of plush toys.

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