If you thought plush toys were only for children's bedrooms, think again! For the past few years, a new ultra-soft star has invaded offices, sofas, and even brand marketing strategies: the squishy plush toy . Soft, bouncy, and addictive to the touch, it appeals to both children and adults. We've mastered this trend by creating custom-made and personalized plush . A powerful promotional tool.

The world of squish... where you might never want to let go of your plush toy.

 What is a squish plush (or marshmallow plush)?

The squishy toy, also known as a marshmallow toy, is distinguished by its soft touch and bouncy feel. Made of ultra-soft materials and special fillings, it returns to its original shape after each squeeze. The result: a comforting, even stress-relieving, tactile sensation.

It can be found in different forms:

• Kawaii squish plushies with adorable faces
• Squishy cushions perfect for relaxing
• squish plush toys, ideal for a "wow" effect
• Or even in mascot , object or character

This texture and design make all the difference and explain why the squish plush has become a real trend, far beyond a simple toy.

Why are squishy plush toys so appealing to children and adults?

The answer can be summed up in three words: emotion , comfort , and pleasure .

For children, the squishy plush toy quickly becomes a comfort object. It soothes and stimulates the imagination thanks to its cute shape and soft feel. For adults, it plays an almost therapeutic role: anti-stress, decorative object, desk cushion, or sentimental keepsake.

Creating emotion is why it's a good advertising medium , capable of leaving a lasting impression.

Custom-made squishy toys: trendy and creative

Starting from a sketch, drawing or creative brief, we design a custom marshmallow that is true to the brand's universe:

• Choice of shapes and volumes
• Selection of suitable soft materials
• Colour work and finishes
• Compliance with quality and safety standards

In summary, a mascot, an iconic product, an animal, a character… anything can become a customizable squishy plush toy.

Custom-made plush toy with a logo

Several ways to add your logo to your custom-made plush toy:

• Discreet or visible embroidery
• Personalized label
• Textile printing
• Branded accessory

Soft plush toys for all sectors

The customizable squish plush toy is suitable for many professional environments:

Events : trade shows, fairs, product launches
; Tourism and leisure : parks, museums, hotels;
Restaurants and hotels : welcoming mascots;
B2B and B2C brands looking to stand out;
Marketing campaigns for children… and adults

Whether it's a small series or a giant squish plush , a custom-made plush allows you to create an emotional connection, more powerful than a simple promotional item.

The custom-made squish plush toy is a real emotional trigger!