What materials should I choose to create a custom-made plush toy?

November 28, 2025 | Blog | 0 comments

The choice of material for a plush toy greatly influences its style , price , and how it reflects your values . A highly detailed plush toy, with intricate patterns or shapes, may require a specific material suitable for printing, knitting, or more technical sewing. Conversely, a simpler design allows for greater freedom in the choice of fabrics.

Materials: accessible and versatile options

A distinction is often made between so-called conventional materials and those produced using a more responsible approach. Conventional materials include common fibers, such as virgin polyester , conventional cotton , or other synthetic fabrics . They are widely used, readily available, and do not necessarily adhere to an environmental policy.

Eco-friendly materials , on the other hand, come from more sustainable practices. These include organic cotton , recycled polyester , and natural fibers like hemp or linen. These materials can be manufactured or recycled within a more circular system. They offer a responsible dimension, even if "ecological" doesn't always mean "better in every way." For example, organic cotton may require more farmland or have different performance levels depending on the growing conditions.

When making plush toys, the material influences not only the final product but also the image you want to convey. If you want a product that's accessible and suitable for a wide audience, while also incorporating an ethical dimension , recycled polyester is a good compromise. It's slightly more expensive than virgin polyester, but it allows you to balance aesthetics, budget, and commitment. We work with several materials, including polyester, rPET, and cotton, and employ various design techniques.

CriteriaClassic materialsEco-friendly materials
Environmental impactHigher depending on the transformationGenerally reduced: recycling, cleaner farming, less virgin oil
Possible styleVery wide range, very soft textures, industrially producedAlso a wide variety, but the style can be more "artisanal" premium.
Price levelLow to mediumMedium to high
Image / marketingStandardValued (ecological, responsible)
Production complexitySimple, well-established chainSometimes more logistics, checks, certifications

Polyester: the essential material for plush toys

The most widely used material in the plush toy industry, polyester is prized for its versatility , softness, and durability. This makes it an essential material for both classic plush toys and more elaborate models.
Its resistance to wear and tear and repeated handling makes it a perfect material for plush creations. The color is long-lasting and doesn't fade easily. Similarly, its exceptionally soft feel is typical of a plush toy. Whether for short or long pile, velvet, minky, or curly fur, polyester is ideal. And let's not forget its excellent value. Why? Because its consistent texture minimizes fabric waste during cutting .

custom-made fairy plush toy for the association
Custom polyester mascot for communication
Custom-made polyester plush toy promotional item

Recycled polyester: a responsible alternative

An alternative for a controlled CSR approach, it allows you to maintain the same qualities while reducing environmental impact. Recycled polyester offers the same strength , softness , and durability as virgin polyester . It is highly resistant to moisture and repeated washing. Aesthetically, it is equivalent to standard polyester: no visible difference. Its cost is generally 10 to 30% higher than that of conventional polyester, but it offers real added marketing value.

Professionals from the ESAT de la Gohelle assembling the LCL plush toy
Novotel Custom-Made Plush Toys

Printed cotton: for adding custom designs

This material is used when you want to add custom patterns or graphic elements to a plush toy. Natural and breathable, printed cotton is pleasant to the touch, although not as soft as polyester. It is characterized by excellent print stability, allowing for precise and crisp designs. It allows for the integration of patterned areas on the plush toy : clothing, ears, paws, accessories, belly, etc. It gives the plush toy a more handcrafted and stylish look , perfect for standing out. The cost varies depending on the quality of the cotton and the printing technique used (digital printing, screen printing, etc.). It remains generally affordable, but a fully customized print can increase the price.

printed cotton plush

Crochet cotton, a handcrafted style

A craft-like material, often associated with handmade creations. Highly resistant to deformation, crochet has an authentic look , with only one loop worked at a time.

It conveys a warm feeling. It has a handmade look, highly valued in the slow-made and modern craftsmanship trends. It's perfect for amigurumi-style plush toys or decorative pieces. The price may be higher.

custom crocheted plush toy

Knitted cotton, cozy feel

Used to create a cozy, Scandinavian-style "pull-up" look, very characteristic of modern toys. This material is elastic and has a soft texture , but is more like textile than "fur".

A style with open stitches that hold their shape in rows. The stitches form V-shapes. It is durable and retains its form well over time. The knitted cotton gives a warm feel , like a plush toy wearing a sweater. The material has a mid-range price: more expensive than printed cotton.

custom knitted plush toy

Comparative table of materials

MatterCandyResistanceStylePriceIdeal for
Polyester⭐⭐⭐⭐⭐⭐⭐⭐⭐Very versatileSoft and classic plush toys
Recycled polyester⭐⭐⭐⭐⭐⭐⭐⭐⭐Identical to polyester€€Eco-friendly plush toys
Printed cotton⭐⭐⭐⭐⭐⭐Patterns, design zones€–€€Stylized plush toys
Crochet cotton⭐⭐⭐⭐⭐⭐⭐Handmade and amigurumi€€–€€€Handmade plush toys
Knitted cotton⭐⭐⭐⭐⭐⭐Scandinavian cozy look€€Modern plush toys and textiles

When choosing the material for a plush toy , you're actually deciding on much more than just its appearance. Each fabric brings its own style, softness, durability, and even a message about your values. There's no single "right" material, but rather the one that reflects your identity , your budget, and the story you want to tell through your plush toy.

NEED HELP? CONTACT US!

As a plush toy manufacturer, we design all types of plush toys for our clients: in various sizes, materials, and using different printing techniques. We guarantee compliance with all standards and certifications for every project.

Want to bring your promotional plush toy idea to life?
Don't hesitate to contact us to discuss your project. Our team will be delighted to guide you through this exciting adventure in the world of plush toys.

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