Delko is a network of automotive garages specializing in the maintenance, repair, and replacement of parts for all types of vehicles. Located in numerous cities across France, Delko centers are distinguished by their technical expertise, transparency, and excellent customer service.
The custom-made plush toy for Delko
Delko commissioned Peluche Création to design their custom mascot: a plush tire approximately 10 cm tall. Named McGum, this exclusive plush toy was created to accompany promotional campaigns related to tire sales in all Delko centers.
The aim of this creation was to offer an attractive, fun and easily identifiable object for customers, while reinforcing the dynamic and modern image of the network.
Customizing McGum, Delko's bespoke mascot
Created from a visual concept provided by Delko, the McGum plush toy represents a stylized and personified tire , with string arms and legs for an original and playful look.
Its soft, round shape is reminiscent of a classic tire, while its deliberately "angry" expression gives the mascot a unique and memorable character.
Primarily designed in various shades of black, the plush toy is enhanced with touches of white and blue, the brand's signature colors. Customization includes several types of branding:
Embroidery for facial details and certain finishes, digital printing on the entire plush toy, and a personalized label featuring the Delko logo and the necessary legal information.
Distributed in Delko centers during special tire operations, McGum was designed as an attractive gift to create a positive customer experience while strengthening brand recall.
Delko Promotional Plush Toy Standards
The Delko plush toy meets the EN71-1-2-3 and REACH standards and regulations for children.
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