The European Food Safety Authority (EFSA) is an agency of the European Union founded in 2002, headquartered in Parma, Italy. Its main mission is to assess and communicate on risks associated with the food chain, with the aim of ensuring food safety and protecting the health of European consumers.
The custom-made Parasite plush toy for EFSA
This custom-made plush toy, representing a parasite, was specially designed for EFSA following a collaboration with the communications agency Gopa Com, who contacted us for this project. It aims to raise awareness in an original and engaging way during a press conference, thus highlighting the agency's ongoing efforts to protect the health of European consumers from food risks.
Customizing the Parasite plush toy for EFSA
The custom-made Parasite was designed from the sketch above; with its 30 centimeters in diameter, the plush toy offers an educational and fun representation of an element invisible to the naked eye
Parasite Promotional Plush Toy Standards
The EFSA's custom-made Parasite plush toy meets the EN71-1-2-3 and REACH standards and regulations for children.
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