The Alpe Huez tourist office is located in the Alpe d'Huez ski resort in the Grandes Rousses mountain range. This ski area boasts over … km of slopes for enjoying the snow during the winter season.
Grignotte the marmot, the custom-made plush toy for Alpe Huez
The Alpe Huez tourist office team contacted us to create their plush mascot. The goal was to offer a promotional product that would be given to all the businesses in the Alpe d'Huez resort.
A whole storyline has been built around the custom-made plush toy to promote activities within the resort. You can find Grignotte the marmot's Instagram account, which showcases restaurants, sports activities, and shows on the ski slopes.
Personalization of the Alpe Huez plush toy
The Alpe Huez tourist office wanted a plush mascot with a fairly realistic marmot shape (pointed snout, elongated shape, etc.). It was to have a mischievous look, inspired by the "Mortelle Adèle" comic book series.
To differentiate it from the marmot plush toys found in the mountains, a silver touch has been added to the mascot's belly.
To give it an even higher quality finish, the Alpe Huez tourist office logo was added to the marmot's back using the embroidery personalization technique .
Standards for promotional plush toys for the Explorers Hotel
Grignotte the marmot plush toy from Alpe d'Huez meets the standards and regulations for children EN71-1-2-3 and REACH.
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