LCL is a major French bank. Committed to and close to its customers, it carries out solidarity actions and offers services adapted to everyone, including the youngest.
The custom-made plush toy for LCL
LCL commissioned Peluche Création to design their custom mascot : a 22cm tall plush lion. This little lion, based on the bank's famous symbol, was conceived as a welcome gift for toddlers. Given to children under two years old when they open an account, this plush toy embodies LCL's desire to create an emotional connection with its young customers. LCL already has a strong association with this iconic figure through its long-standing partnership with the Tour de France .
Customizing the lion mascot, the bespoke plush toy from LCL
The plush toy takes the form of a yellow lion, reflecting both the brand's signature color and its dynamism. Standing approximately 22 cm tall, this cuddly lion wears a custom t-shirt featuring LCL's branding sewn-in label bearing the bank's legal information and logo.
Designed in collaboration with the ESAT de la Gohelle , part of the production was carried out using an inclusive approach, promoting the professional integration of people with disabilities. Particular attention was paid to the materials used and the comfort of the plush toy, to ensure its safety for toddlers. Finally, the project is part of an eco-responsible initiative , with greenhouse gas emissions offset through the replanting of trees in the Landes forest.
LCL Promotional Plush Toy Standards
The plush toy for LCL meets the standards and regulations for children EN71-1-2-3 and REACH.
0 comments