The National Mutual Insurance Company for Firefighters of France was created and is managed by firefighters, for firefighters. It will support those who save others at every stage of their lives.


The custom-made plush toy for the National Mutual Insurance Company of Firefighters in France
To bring their mascot to life, the French National Firefighters' Mutual Insurance Company contacted us to assist them with their project. The story behind this custom-made plush toy begins with the mascot being given as a gift to a little girl who dreamed of becoming a firefighter.
It was thanks to this gesture that the Mutuelle decided to create other plush mascots to offer to those who save others: the firefighters. This represents one of the advantages of plush toys: to evoke positive emotions and create an emotional connection between people and the promotional toy.
That's how Sapi the custom-made plush toy came to be.


Personalization of the Sapi promotional plush toy
The custom-made Sapi plush toy was created from a design provided by the French National Firefighters' Mutual Insurance Company. It measures 25 cm in height. The face was added to the plush toy using embroidery.
Sapi Custom Plush Toy Standards
The Sapi plush toy from the National Mutual Insurance Company for Firefighters in France meets the standards and regulations for children EN71-1-2-3 and REACH.

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