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INCLUSION THROUGH PERSONALIZED PLUSH

Feb 24, 2023 | Blog | 0 comments

A soft toy with a physical disability, a soft toy representing the female anatomy or even a soft toy exposing an ethnic group, the objective is to include and educate the youngest . Show, explain, help young people identify with a character, a stuffed animal that has characteristics that are not necessarily specific to the majority of the population. This is the evolution of recent years, to allow everyone to feel represented .

The evolution of toys and stuffed animals over the years

Hasbro, Mattel, these major children's games brands are focusing on more inclusive ranges. A twist that goes hand in hand with the times. Mattel opens the iconic Barbie has new looks, ethnic groups And highlights physical disabilities on her dolls, to move away from the standard of the young blonde and sculpted woman. Hasbro, which markets Monsieur Patate, reworks its image by removing the “sir” from the name of this iconic toy and offers new packs to create your potato family with two moms or two dads if the child wishes. Disney is also there. Like the film, The Little Mermaid which will be played by actress Halle Bailey, premiere little black mermaid. A big step for the representation of all ethnicities and colors of the world.

Gender stereotypes are beginning to be swept away from the toy world. Indeed, the games of our childhood are important for our identity construction . Making them inclusive means allowing children to recognize themselves at an early age.

various dolls

The inclusive stuffed animals

So creating your custom-made doll or plush that defends this state of mind means betting on a strategy that goes with the times.
Do you know phryges? The official mascots of the Paris 2023 Olympic and Paralympic Games. The Paralympic Phryga is a great demonstration of inclusion. This cute little mascot is fitted with a running prosthesis. A way to represent all these athletes competing with a disability, whether physical or psychological.

In the creations of Marketing Création , you can find a soft toy with a hearing aid or a soft toy in the shape of a vulva , one to democratize prostheses of any kind and the other to educate about female anatomy. Innovative soft toys that come out of traditional bears and other stuffed animals.

phryge representative plush

Recently the Randimals company has created a collection of original stuffed animals . A hybrid range that mixes two animals per plush . The aim of the company is to raise awareness from an early age. Highlight diversity but above all advocate acceptance. A method adapted to put into the daily lives of young people, the differences of the world .

Educational soft toys are also increasingly in demand. Focused mainly on the representation of the female anatomy . Soft toys that raise awareness and have educational purposes for young people. In second place are sensory soft toys which offer cuddles to children with ADHD, autism or problems processing stimuli in the form of vibration to help them relax.

Marketing Création you in the realization of your ideas for inclusive or educational soft toys . We like to make tailor-made stuffed animals that make sense. We are listening to your projects! Discover our achievements .

NEED HELP ? CONTACT US!

Manufacturer of stuffed animals, we design all types of stuffed animals for our customers: in different sizes, different materials and using different marking techniques. We guarantee all standards and certifications for each project.

Do you want to bring your idea of ​​advertising plush to life?
Do not hesitate to contact us to tell us about your project. Our team will be delighted to accompany you on this great adventure in the world of stuffed animals.

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