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INCLUSION THROUGH PERSONALIZED PLUSH

Feb 24, 2023 | Blog | 0 comments

A plush toy with a physical disability, a plush toy representing female anatomy, or even a plush toy depicting a particular ethnicity—the goal is to include and educate young children . Showing, explaining, and helping children identify with a character or a plush toy that has characteristics not necessarily shared by the majority of the population—that's the evolution of recent years: allowing everyone to feel represented .

The evolution of toys and plush toys over the years

Hasbro and Mattel, these major children's toy brands, are focusing on more inclusive product lines. A trend that reflects the times. Mattel opens the iconic Barbie has new look, ethnicities And highlights physical disabilities on her dolls, to break away from the standard of the young, blonde, sculpted woman. Hasbro, which markets Mr. Potato Head, reworks his image by removing the “Monsieur” from the name of this iconic toy and offers a new pack to create your own potato family with two moms or two dads if the child wishes. Disney is also part of the cast. Like the film, the little mermaid, who will be played by actress Halle Bailey, is the first little black mermaidA big step for the representation of all ethnicities and colours of the world.

Gender stereotypes are starting to disappear from the world of toys. Indeed, the games of our childhood are important for our identity development . Making them inclusive allows children to see themselves reflected in them from a very young age.

various dolls

Inclusive plush toys

So creating your own custom-made doll or plush toy that embodies this mindset is betting on a strategy that is in tune with the times.
Are you familiar with the Phryges? The official mascots of the 2023 Paris Olympic and Paralympic Games. The Paralympic phryge is a beautiful demonstration of inclusion. This cute little mascot is equipped with a running prosthesis. A way to represent all these athletes competing with a disability, whether physical or mental.

Marketing Création 's creations , you can find a plush toy with a hearing aid or another shaped like a vulva —one to promote awareness of prosthetics of all kinds, and the other to educate about female anatomy. These innovative plush toys are a departure from traditional teddy bears and other stuffed animals.

plush toy representing the Phrygian

Recently, Randimals created a collection of original plush toys . This hybrid range combines two animals in each toy . The company's goal is to raise awareness from a very young age, highlighting diversity and, above all, promoting acceptance. It's a suitable method for introducing young people to the world's differences .

Educational plush toys are also increasingly in demand, particularly those focused on representing female anatomy . These toys raise awareness and serve an educational purpose for young children. Second in popularity are sensory plush toys, which offer cuddles to children with ADHD, autism, or difficulties processing stimuli through vibration, helping them to relax.

Marketing Création you bring your inclusive or educational plush toy ideas to life . We love creating meaningful, custom-made plush toys. We're eager to hear about your projects! Discover our creations .

NEED HELP ? CONTACT US!

Manufacturer of stuffed animals, we design all types of stuffed animals for our customers: in different sizes, different materials and using different marking techniques. We guarantee all standards and certifications for each project.

Do you want to bring your idea of ​​advertising plush to life?
Do not hesitate to contact us to tell us about your project. Our team will be delighted to accompany you on this great adventure in the world of stuffed animals.

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