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the story of the plush

Nov 10, 2022 | Blog | 0 comments

All the cultures of the world know the Plush. They have their history and their form in each country. This object marked generations!

THE CREATION OF PLUSH

Famous under many names, the stuffed animal was basically just a simple toy made with scraps of throwaway fabrics and straw for stuffing. The first in Roman times were rag dolls. And it wasn't until the 1800s that stuffed animals as we thought of them became this soft, fluffy being. A being depicted primarily in animal form.
It all starts with Margarete Steiff, a German seamstress who developed the first elephant soft toy ; his workshop being a small room fitted out in his house in 1880. The idea comes to him when he sees a magazine which represents the image of an elephant. A plush that has been very popular with children .

It is from this moment that other soft toys were produced in the form of various animals. Dogs, pigs, cats, a real collection has emerged. In full development, the plush collection harmonizes with the teddy bear in 1902 with one million copies sold internationally .

german plush steiff
One can find on the American continent a story even more historical than that of Margarete Steiff. The Teddy Bear story is also an example of the development of the plush. With the difference that his success comes from his idea of ​​creation. Indeed, this plush has a real reputation since the 1900s thanks to its name. A name that was given in honor of the 26th American President Théodore Rousvelt. To know his story, go to Teddy's Bear, his story!

THE MANUFACTURE OF PLUSH IN FRANCE

In France, the manufacture of stuffed animals arrived twenty years after that of Germany, thanks to the toy manufacturer Monsieur Pintel. Gradually, other manufacturers specialized in plush . The manufacture of a French plush is a little different from that of other countries. Everything is played in the expression of the plush. His face is meticulously assembled from the eyes, to the mouth, to the muzzle.
plush shop
Then over the years the market evolves, the innovation of the plush goes through button eyes to glass pupils. In the space of more than a hundred years, the plush has been offered multiple forms. Animal-shaped stuffed animals are still present, but give way to slightly more contemporary and abstract stuffed animals.

PLUSH AND MARKETING

In the minds of the greatest number, the plush has a positive, reassuring and soft image. Over the years, plush has become part of the marketing strategies of many companies. Imagine customizing your plush or even making it using a simple drawing. Choose to make your plush in RPET instead of polyester, the choice is wide and you can reflect your values ​​in a plush. There are many possibilities in the world. How can a soft toy become a true face of your brand?

To take just one example, let's talk about Novotel's Cuddle therapy campaign. The goal, to create animations in their Hotels using stuffed animals in their image. Rabbit, dog and of course Bear are represented in three sizes, XS, M and XL created to measure according to their mascots . These different stuffed animals are placed in situations in their hotels, the aim is to provide a relaxing stay for their client thanks to cuddle therapy. The Giant Bear is the ambassador of this hug therapy. This image of the plush of our childhood and its softness has been transmitted in this Novotel initiative.

Novotel tailor-made advertising soft toys
This evolution of the plush through brands once again anchors this eternal toy in human consciousness.

Peluche Création accompanies you in the design of the plush that looks like you. The plush that will best represent your brand. For a plush customization or a custom-made plush .

Custom advertising stuffed animals

NEED HELP ? CONTACT US!

Manufacturer of stuffed animals, we design all types of stuffed animals for our customers: in different sizes, different materials and using different marking techniques. We guarantee all standards and certifications for each project.

Do you want to bring your idea of ​​advertising plush to life?
Do not hesitate to contact us to tell us about your project. Our team will be delighted to accompany you on this great adventure in the world of stuffed animals.

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