The Comune di Genova , recognized for being the main port city of Italy and the most important commercial port in the Mediterranean, had the honor of organizing the conclusion of the 2022-23 edition of The Ocean Race. This edition marks a historic first, since it is the first time that the flagship round-the-world sailing event has chosen the Mediterranean for its finale, as well as the first opportunity for the fleet to stop in Italy.
The custom-made wolf plush toy for the town of Genova
The municipality of Genoa contacted us to create their mascot, Lupo Di Mare, as a plush toy for the Ocean Race event. The project aimed to recreate the plush mascot, measuring approximately 25 cm in height, dressed in overalls and wearing a scarf.
Lupo Di Mare plush customization
The Peluche Création team custom-designed the Lupo di Mare, with customization carried out in two distinct phases: the first for the Ocean Race and the second for another order intended for Genova24, where only the logo on the scarf was amended.
Lupo Di mare plush standards
The Lupo di Mare soft toy meets EN71-1-2-3 and REACH standards and regulations for children.
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