LCL is a major French bank. Committed and close to its customers, it carries out solidarity actions and offers services adapted to everyone, including the youngest.
The tailor-made plush for LCL
LCL called on Peluche Création to design their tailor -made mascot : a plush lion 22 cm high. This little lion, declined by the famous symbol of the brand, was imagined as a welcome gift dedicated to toddlers. Offered to children under the age of two when opening an account, this plush embodies LCL's desire to create an emotional link with its young customers. Already strongly associated with this emblematic figure, through its historical partnership with the Tour de France .
Customization of the Lion mascot, the custom -made LCL plush
The plush takes the form of a lion with yellow coat, reflecting both the identity color of the brand and its dynamism. With a height of about 22 cm, this soft lion carries a personalized t-shirt, on which is a marking in the colors of LCL. A sewn label also accompanies each copy, bearing the legal notices as well as the bank logo.
Designed in collaboration with the ESAT de la Gohelle , part of the production was carried out in an inclusive approach, valuing the professional integration of people with disabilities. Particular attention was paid to the materials used and to the comfort of the plush, in order to guarantee its safety for toddlers. Finally, the project is part of an eco -responsible logic , with compensation for greenhouse gas emissions via the replanting of trees in the Landes forest.
LCL promotional plush standards
The LCL plush meets standards and children's regulations EN71-1-2-3 and Reach.
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