The CGB, general confederation of beet planters founded in 1921, is the union representing French beets with 11 departmental delegations. She defends the interests of producers of sugar beets and promotes this culture in France.
Tailor-made plush for the beet confederation
The general confederation of beet planters (CGB) called on Peluche Création to design their tailor -made mascot: Miss Better, a series of three tooth -shaped stuffed animals, specially made to promote the French sugar beet playful and educational way. The objective of this project was to enhance the image of beets with professionals and the general public, while supporting the CGB initiatives to perpetuate the cultivation of beet in France. The stuffed animals were distributed during agricultural and educational events through the departmental delegations of the CGB.
Miss Better customization, CDB custom mascot
Made from the logo of the Beet Confederation and highlighting the flagship product of the company, the beets, the Miss Better stuffed animals are available in three distinct models. Each plush is made in beige with various color leaves: green, yellow and brown, symbolizing health and beet disease respectively. Measuring 30 cm with their leaves, these stuffed animals are not only attractive but also interactive thanks to their arms and legs with small scratchs allowing them to be assembled or hold the hands between them. The eyes and mouth are embroidered, and the back of each plush sports the embroidered text "Miss Better" and "La beet sugar de France". These details provide a personalized key and strengthen the project message.
CDB promotional plush standards
The tortures for the Beet Confederation meet the standards and regulations for children EN71-1-2-3 and Reach.
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